The application can be deployed via a cart-mounted table manufactured by IBM, or via a handheld device. As customers walk through the aisles, they get personalized marketing message based on their shopping history. Since the system is location-based, the information is delivered to the customers at the time and location that they are ready to make a decision. By offering shoppers personalized location-relevant offers, retailers benefit from increased basket size. The Cart Companion application also offers retailers a real-time solution to viewing store traffic, flow, and congestion. The Cart Companion technology, along with Cuesol's DeliVision and ShopWatch systems, enables store personnel to monitor and alleviate delays in deli and the front end. Read more about Cuesol's DeliVision or ShopWatch systems.
Cart Companion's ArchitectureCuesol's software architecture delivers Web solutions to both in-store and Web applications. Cuesol's software leverages an open, industry standard J2EE architecture and IBM Store Integration Framework seamlessly integrating best of breed database and middleware products. The Cuesol software solution delivers highly scalable, mission critical customer-facing applications within your existing technical environment and budgets. |
This highly flexible application offers a variety of capabilities depending on industry needs. A sample list of functionality is below. Personalization Displaying shopping history, personalized specials, and recipes based on aisle location Targeted Marketing Cross-marketing based on favorites and cart contents Specialty Department Orders Enabling departmental ordering from the cart with notification of order completion Link to Website Pulling personal information such as shopping lists from Website to shopping cart and displaying the location of all list items Wireless Scanner Self-scanning in the aisle for running basket totals, price checks, and easy self-checkout Gift Registry Creating gift registry, and registry-guided gift shopping Customer Convenience Offering recipes, graphical product locator oriented to shopper's exact location, "Help Requested" paging feature and more!
"Grocery Shopping will never be the same once shoppers begin using the features of the new Cart Companion. Advanced retail technology like this will allow us to better serve our customers by giving them new personalized services."
Faith Weiner |
The Cart Companion application helps customers save money and more
efficiently use their time in the store. With functionality that can
include targeted marketing at the point of decision, self-scan in the
aisle, specialty department ordering from the cart, and personalized
location-based coupons, the Cart Companion application is designed to
increase customer loyalty and basket size, and reduce your costs.
