Campaign management and analytics engine ensures shoppers receive high-value offers

By reaching customers at the right times and locations with relevant messages, retailers and brander marketers can more effectively influence shoppers' purchasing behavior in real time.

But delivering promotions and advertisements right at the "moment of decision" to in-store and on-the-go shoppers is highly complex. And it becomes even more challenging when trying to perfectly time those offers as shoppers move from one aisle to another, one department to the next — so their offers are in sync with a product that is in arm's reach.

Modiv Media™ simplifies the process through Modiv MediaHub™, a sophisticated campaign management and analysis dashboard that determines which specific promotions to give to which specific customers. The analytics engine of Modiv MediaHub™ ensures shoppers are receiving promotions that provide genuine value to them and delivers campaign ROI results to brand marketers. The Modiv MediaHub™ offering enables dynamic campaign creation and management from conception to execution.

Once the data is collected, reports are easily generated that show the status of campaigns and their performance in near real time.