Modiv Media's Mobile Shopping Platform Selected As A 2011 MITX Innovation Awards Finalist

Modiv Mobile Recognized for Innovation in two categories

Quincy, MA – May 11, 2011 – Modiv Media today announced that Modiv Mobile, its retailer-branded mobile shopping platform, has been selected as a finalist in both the Best Commerce Game Changer and Best Consumer Tech that Makes Life Easier categories for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrates the innovations powering the future of marketing and revolutionizing the way we work and play.

Modiv Mobile is a first-of-its-kind mobile shopper marketing solution to reach customers in-store with personalized and relevant offers. Now, with Modiv Mobile, customers can use their smartphone to scan the products they want, receive personalized savings offers, and check-out on the fly. Modiv's solutions are fast, easy and convenient for customers, ultimately delivering proven incremental sales and basket lift of 10% for retailers.

"Being shortlisted in two categories in the MITX Awards is a fantastic achievement and we are extremely proud," says John Caron, Modiv Media senior vice president of marketing. "New England has always been at the cutting edge of technology and we are delighted to be recognized as a leading innovator from the region."

"This year's finalists blew us away with their creativity, ingenuity and passion for innovation. They are truly reflective of the many exciting things that are driving our industry right now," said MITX president, Debi Kleiman. "We're proud to showcase the region's top innovations through this Awards program ñ giving these innovators a place to shout loud and proud about what they've achieved," Modiv Media will be recognized with the other finalists in both the Best Commerce Game Changer and Best Consumer Tech that Makes Life Easier categories at the ceremony traditionally attended by over 350 of the region's top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Boston Waterfront on Thursday, June 16th at 6pm. Tickets can be purchased at www.mitxawards.org/innovation.

The 2011 MITX Awards are sponsored by: Digitas, Isobar, The Atom Group, DLA Piper, PricewaterhouseCoopers, Boston Innovation, and Metropolis Creative.

About Modiv Media

Modiv Media is a mobile shopper marketing company dedicated to producing solutions that increase revenue and shopper loyalty for mass market retailers. Through its retailer-branded, media-driven mobile commerce approach, the company influences one million shopping trips per month by delivering over 10 million targeted offers per month to in-store mobile shoppers and facilitates over $1 billion in sales annually for retailers. For more information visit www.modivmedia.com or follow @Modiv on Twitter.

About MITX

Established in 1996, MITX – the Massachusetts Innovation & Technology Exchange – is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org

For further press information:

Jon Temerlies

741 487 4689 / jtemerlies@racepointgroup.com

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