Modiv Media Recognized as Best Overall Solution at 2010 MITX Technology Awards

Also Wins Best Advertising/Customer Marketing Technology Category

Cambridge, MA – June 3, 2010 – Modiv Media (www.modivmedia.com) has been selected as the Best Overall Solution winner in the 7th Annual MITX Technology Awards, as well as in the Advertising/Customer Marketing Technology category. The program kicked off New England Innovation Month by lauding local development and implementation of technologies in the digital industry. Winners were announced in eleven categories, in addition to several “Best of” awards and PricewaterhouseCoopers Promise Awards, at the ceremony attended by more than 350 industry professionals held on June 2nd at the Marriott Copley Plaza in Boston.

Modiv Media was recognized for its Modiv Shopper solution, which combines a unique self-service shopping experience with targeted media delivery based on customer purchase history and real-time, in-store behavior. Modiv Shopper is deployed in almost 300 Stop & Shop and Giant Food grocery locations throughout New England and the Mid-Atlantic region under the Scan It brand name.

“It was honor to be recognized by the New England technology community last night,” said Matt Volpi, Director of Product Management. “Retail and grocery doesn’t always get the attention that some other sectors garner, so it was truly rewarding to win these awards for the innovative solutions we are bringing to market and delivering to millions of shoppers each year.”

“The Finalists and Winners of the MITX Technology Awards are some of the most dynamic, creative thinking companies in the digital space, introducing solutions and advancements that embody what the Mass Tech Hub stands for – a hub of technology excellence, innovation and collaboration,” said Kiki Mills, president of MITX. “MITX advocates for their recognition and growth, as they are a vital contributor to the region’s economy and clout in the technology industry.”

The MITX Technology Awards program is sponsored through the generous support of: The Atom Group, Compete, DLA Piper, LEWIS PR, Onward Search, and PricewaterhouseCoopers. Creative and Supporting partners also included: Command Identity and Brand Design, Corey Mechanic, Height&Hands, massAV, and VentureFizz.

For the complete list of winners and other information please visit the MITX Awards Web site.

About Modiv Media

Modiv Media provides the first multi-touchpoint, in-store media network that enables marketers and retailers to boost loyalty and sales, while saving money and time for consumers. Based in the Boston area, Modiv Media makes it easy for marketers and retailers to deliver relevant offers and promotional messages when consumers are at their “moment of decision.” Retailers utilizing Modiv Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food and Roche Bros. Modiv’s in-store media network features promotions from dozens of leading brands including Coca-Cola, Unilever, ConAgra and Proctor & Gamble.

About MITX

Established in 1996, The Massachusetts Innovation & Technology Exchange (MITX) is the region’s premier professional organization for the Internet business and marketing industry. Reaching more than 7,500 professionals in New England, MITX is the community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make business connections and exchange ideas. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking with other likeminded peers to source potential business leads, partnerships, ideas, and funding. MITX is headquartered in Cambridge, MA. Visit us at www.mitx.org.

To learn more about Modiv Media, please visit www.modivmedia.com

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Media Contacts:
Matt Volpi
Modiv Media
mvolpi@modivmedia.com
(617) 494-9800