Roche Bros. Supermarkets Begin Rolling Out Modiv Media’s DeliVision

Nearly 400 stores in 10 states use Modiv DeliVision to improve the customer experience and increase Deli sales; To date, more than 30 million shoppers have been served

Quincy, MA – December 15, 2008 – Modiv Media, (www.modivmedia.com) the “moment of decision” media company, today announced that Roche Bros., a New England-based, family-owned grocer, will begin rolling out Modiv DeliVision following a successful pilot test in its Westwood, Mass., store. The rollout began December 10th with a second DeliVision launch in their West Roxbury, Mass., location.

Overall, nearly 400 stores in 10 states, including Stop & Shop, Giant Eagle, Giant Food, Ukrop’s Super Markets and Roche Bros., are now using DeliVision to significantly improve the shopper experience with improved service and convenience.

Modiv DeliVision combines queue optimization, convenient self-service kiosk ordering and targeted promotions delivery. DeliVision not only significantly improves the customer experience and deli operations, but also increases deli sales, items bought per shopping trip and deli trips per week. Millions of shoppers are served by Modiv DeliVision each month.

“We have been extremely impressed with DeliVision’s performance during the pilot at our Westwood location,” said Jeff Dineen, Director of Retail Information Systems, Roche Bros. “The addition of DeliVision across the chain dovetails perfectly with our corporate mission of delivering unequaled service and courtesy.”

Modiv DeliVision enables supermarkets to recover much of the lost revenue that results from shoppers abandoning long deli lines. With DeliVision, stores can better manage customer wait times, optimize deli staff schedules, offer an additional choice for deli ordering and deliver relevant offers and advertisements to deli customers. Roche Bros. has featured promotions from several brands, including Dietz & Watson and Tribe Mediterranean Foods.

“Roche Bros. is a highly-regarded New England grocer that prides itself on delivering the best-possible products and service,” said Paul Schaut, Modiv Media Chairman and Chief Executive Officer. “The decision to incorporate DeliVision into its customer shopping experience is a strong vote of confidence for Modiv Media.”

“We are very proud to be a part of this new partnership with Roche Bros. and Modiv Media,” said Peter Wolf, vice president self-service and univations operations at Fujitsu. “The Modiv DeliVision software, combined with Fujitsu’s offerings of U-Serv kiosks, TeamPOS XT terminals and managed services has proven to be a good marriage of the latest in retail technology solutions, coordinated promotions and operations analysis software.”

About Modiv Media

Modiv Media provides the first multi-touchpoint, in-store media network that enables marketers and retailers to boost loyalty and sales, while saving money and time for consumers. Based in the Boston area, Modiv Media makes it easy for marketers and retailers to deliver relevant offers and promotional messages when consumers are at their “moment of decision.” Retailers utilizing Modiv Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super Markets and Roche Bros. Modiv’s in-store media network features promotions from dozens of leading brands including Coca-Cola, Unilever, ConAgra and Proctor & Gamble.

Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com.

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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800