David Rochon, Upromise President, Joins Modiv Media’s Board of Directors

Quincy, MA – December 8, 2008 – Modiv Media, the “moment of decision” media company, today announced Upromise President David Rochon has joined its board of directors. Rochon brings decades of retail media experience to Modiv as the company begins aggressively rolling out its self-service shopping/in-store digital media solutions.

Rochon’s more than 25 years in the industry spans the Internet, in-store marketing services, retail and manufacturing. Under Rochon’s leadership, Upromise and its partners have contributed more than $450 million to Upromise members’ college savings accounts.

“David Rochon is a highly-respected figure in the retail marketing and sales world and will be a tremendous asset as we step up efforts behind our retail solutions and media delivery network,” said Paul Schaut, Modiv Media Chairman and Chief Executive Officer. ”Demand is growing for our products as both retailers and marketers are realizing we can deliver unique and measurable returns on their investment.”

Prior to joining Upromise, Rochon co-founded and was president and CEO of SuperMarkets Online, Inc. (a subsidiary of Catalina Marketing Corporation) the industry's leading Business-to-Consumer e-commerce savings platform. He also was senior vice president of sales at Catalina Information Resources, Inc.

“Having worked for years with savings and digital marketing programs for the supermarket industry, it is clear that Modiv Media has found the answer to a long-term problem – how to get offers and promotional messages to the consumer in the right place at the right time,” said Rochon. “Modiv’s solutions provide operational benefits to the retailer while giving consumers a compelling reason to view the media messages targeted to them -- something most other in-store initiatives have been unable to accomplish. The potential for Modiv and its products is almost unlimited.”

Modiv Media saves money for consumers while improving their shopping experience. The company’s Modiv Shopper is a handheld, self-service scan-and-bag solution that delivers relevant coupons and promotional messages to shoppers in the aisle. Modiv Shopper gives brands an unprecedented opportunity to communicate with consumers at the “moment of decision” and lets retailers significantly increase customer savings, while improving the self-service shopping experience. More than 100 Stop & Shop and Giant supermarkets, which offer Modiv Shopper under the Scan It name, have realized increased basket sizes and improved customer loyalty.

In addition to Shopper, Modiv Media offers Modiv DeliVision, a product for supermarket deli departments that combines queue management, convenient self-service kiosk ordering and targeted marketing. Retailers using DeliVision have seen shoppers purchasing more deli items per trip, as well as a 5.9 percent increase in the average number of deli trips per week.

About Modiv Media

Modiv Media provides the first multi-touchpoint, in-store media network that enables marketers and retailers to boost loyalty and sales, while saving money and time for consumers. Based in the Boston area, Modiv Media makes it easy for marketers and retailers to deliver relevant offers and promotional messages when consumers are at their “moment of decision.” Retailers utilizing Modiv Media include Stop & Shop Supermarkets, Giant Eagle, Giant Food, Ukrop's Super Markets and Roche Bros. Modiv’s in-store media network features promotions from dozens of leading brands including Coca-Cola, Unilever, ConAgra and Proctor & Gamble.

Modiv Media Inc. is privately held and based in the Boston area. To learn more, please visit www.modivmedia.com.

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Media Contacts:
Mel Webster
Aquarius Advisers
mwebster@aquariusadvisers.com
(617) 494-9800