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In Control
Shoppers
at 250 Stop & Shop/Giant Food stores can scan products and
reap special discounts with a handheld scanner, but how far will the
chain -- and the industry -- go with mobile shopping devices?
From Supermarket News, September 21,
2009
by Michael Garry
In an age when consumers have become used to handling
cell phones and
iPods, are they ready to incorporate a portable electronic device into
their grocery shopping trip?
After much trial and error, Stop & Shop, Quincy, Mass., a division
of Ahold, may be as close as any food retailer has come to answering
that question with its rollout of a handheld scanning/marketing device
dubbed Scan It! While Food Lion's Bloom division and others are testing
portable shopping devices (see "Other Mobile Shopping Devices"), few
have devoted the resources — or attracted the attention — that Stop
& Shop has with its Scan It! implementation.
Read the Full Article: Supermarket News
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