You know reaching shoppers in-store influences the sale and builds
the brand at the ‘last moment of truth’. But you need
a proven shopper marketing solution that provides the targeting
to meet your campaign goals and analysis to provide insights that
refine your strategies and provide a measurable ROI. Modiv Media
enables brands to deliver different marketing strategies for each
target buyer. Using both behavioral insights and real-time contextual
knowledge, brands have the opportunity to deliver unique messages
to each household or to a segment of shoppers exhibiting the same
in-store behavior. The targeting possibilities will meet your campaign
goals – and then some.
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Media Types
Through Modiv MediaHub, Modiv Media enables two types of messages
to be delivered: |
- Offers/coupons – media that carries with it a financial
transaction value
- Promotional messages – media that delivers a non-financial
message such as ‘Don’t forget the ketchup!’
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Media Targeting
Modiv MediaHub targets offers using either a pre-targeted CRM-based
model or real-time anonymous-based model using in-store context
or behavior. |
- Pre-targeting – 1:1 targeting of offers are determined
based on a shopper’s purchase and offer redemption
history. Sophisticated analysis is used on to identify
the best offers for the specific shopper or household;
and then prioritize the offers prior to the shopper going
in store. Pre-targeted offers can be further targeted to
segments by offer goal:
- Loyalty offers – to reward loyal buyers and
keep them in the franchise.
- Volume offers – target loyal buyers with volume
upgrade discounts.
- Lapsed user or competitive offer – target shoppers
who rarely or never buy the product
- Conditional offers – target specific past buying
behavior patterns.
- Real-time targeting – media is chosen for the shopper
in real-time based on either the context of where the shopper
is in store or their real-time shopping behavior, as well
as time and event-based triggers.
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