Gain insights that drive results.

As a marketer, you know effective marketing stems solely from understanding your customers wants, needs and buying processes. And strategic marketing is the processes you take to gather the critical insights that lead to that customer understanding. Yet you are also being held accountable for campaign-specific ROI as you build your information. Modiv delivers a proven in-store marketing environment combined with reporting and analysis capabilities that allows you to develop critical shopper insights. Backed by years of in-store digital media delivery through self-service solutions, advanced analytical capabilities and industry experience, we help you gain insights while delivering the campaign results the business needs.

See the latest stats on top-redeeming categories for electronic coupons.

Reporting and Analysis Tools:

Redemption reports - provide redemption figures for all offers.
Promotion effectiveness reports – analyze promotion Vs. sales between users and non-users.
Sales contribution reports – analyze incremental sales based on a pre-campaign period and control group.
Campaign summary reports – detail each offer campaign by objective and results including redemptions, incremental sales and campaign ROI.
Impression reports – provide impressions for any offer or promotional message per date, per banner, per store, per hour, per creative and per campaign
Product usage reports – show product usage by time, day, store for both products, plus media per trip.
Sustained sales analysis reports - show the effect of a 1:1 targeted offer campaign over time in changing buyer behavior and in sales lift.
Custom reports – any analysis needed to determine shopper insights that can be derived from transaction data, redemption data and shopping trip data including product scan time-stamp, trip start and end-times, location and message delivery events.